Facebook Business Basics Crash Course
Welcome to the first lesson in the Facebook Business Basics
Crash Course. Over the next few days you will receive several lessons
that will help you learn a few basic ways that you can build your
business and increase your profits with Facebook .
In this first lesson let's talk a little about Facebook status updates and
how they work so that you can better understand how to use Facebook
to your advantage.
Because there are so many social network terms out there, let’s
start this lesson by distinguishing early on what a Facebook status
actually is. A Facebook status is a post that appears for your contacts
to read. Whereas before, Facebook statuses were immediately
broadcast for everyone, now there are plenty of privacy settings to
protect the person by letting them choose who can actually read their
messages.
You can also interact through your Facebook status. Friends and other
contacts are allowed to comment on the Facebook status or simply
Like the status. Recently, Facebook has added a tagging feature to
Facebook statuses. Put @ in the beginning and you are allowed to tag
as many as 6 people in a post. Friends and contacts that are tagged
will be notified in the same way that they are also notified when
somebody else or the status owner has replied a status he commented
on.
How are Facebook statuses important for professionals, you may ask?
Well, Facebook statuses are what many consider as the very essence
of Facebook. Here, customers, potential customers and other
interested parties can interact on a particular piece of information in a
casual manner that is way more convenient and conversational than
email or even Twitter actually will.
With Facebook statuses also, almost everyone can join in the
conversation (that is if you want them to) which makes for a casual
promotion of your product, service or company. The Facebook status is
a powerful part of using Facebook for your business. The number of
Likes and comments for every Facebook status will help your page
climb up in its search engine position.
Facebook statuses can also help you with branding efforts. For your
Facebook marketing to be successful it is important that you monitor
your page carefully, that you keep your status posts enthusiastic and
professional at the same time.
While it's tempting to place something instantly catching, hilarious or
even shocking, you need to ask yourself first whether this will help the
business reputation in the long run or will it just server as temporary
entertainment?
It is important to optimize Facebook statuses in order to make them
more searchable for potential customers. A good feature to use is
Facebook status tagging. What makes this so advantageous for
business owners is that when you tag affiliated companies in the post, it
will also appear on their page. Therefore exposing your company to
customers who may be looking at a related site. You can also do this
with community pages. When you tag a community page, you will gain
access to millions of potential customers who may have the same
interests as your business.
While it's important to organize your Facebook status updates, it isn't
recommended that you leave all the work to organizing sites like
Hootsuite. Checking through a Profile or Fan Page that are dominated
by RSS Feeds is a turnoff for most potential customers. Clients want to
feel like they’re interacting with a real person in the company, so be
mindful of interaction.
We have a lot to go over in the next few days if you want to learn how to
use Facebook for your business, so make sure you look for your next
lesson soon. We will be talking about how you can use Facebook to
attract new customers.
Thank you again for joining, If you have any questions or need any
assistance please feel free to contact me at anytime using the contact
information below. I will be happy to help,
Until then,
David
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